Start with an attention-grabbing SLOGAN / HEADING and close on an upbeat - especially your home page.
Number Two - break up monotony, hold attention and ease eye strain on the screen.
Avoid complex sentences and long pages. Keep your focus clear and sharp. Use "sharp bullets" of information for emphasis. And, to heighten the "tempo" of your web site, imagine you are writing a theatrical script or movie.
Write with an eye towards content development (as with plot development, rhythm, dramatic tension, denouement). Your web site should be alive with energy - and exciting to read!
Use interactive language. Just the way a picture can evoke a thousand words, phrase your wording to generate a thousand ideas. Let your audience connect with you. Ask them questions, and invite / draw your readers into your web site.
Because many readers exhibit "eye strain" and "skim read" when viewing a web site, limit your paragraph sizes to 5 or 6 lines. One GREAT SENTENCE is worth several sentences on the same subject.
Use a few, carefully selected visual tools (i.e., fonts / sizes, capitalization, different alignments, images) to ease eye strain, but don't use so many that your work becomes confusing. Be very aware of how font size and color affects your readers.
A larger font is easier to read, but your sentences should be briefer. Smaller print sizes allow more information to be compacted into a page, but will this be read? No, probably it will be skimmed.
READING THE ONLINE SCREEN IS VERY DIFFERENT THAN READING A PRINTED PAGE. Find the right balance between the two for your text.
These few "hot tips" - guaranteed - will attract and motivate readers to purchase your products and services through your web site, and if you cannot write the dynamite text or copy yourself, CONTACT ME!
I can make your WEB SITE the most powerful advertisement your readers will ever visit and read!
For more Helpful Tips, visit: Hot Tips For Webs, Part 2!
